Student acquisition is the primary strength and core competence of Worldwide Education Solutions.
Higher education institutions face intense competition in student enrollment. To address this, we offer comprehensive 360-degree turnkey solutions to our partner universities. Over the years, we have honed our skills and strengths to recruit a significant number of qualified students. Operating in both B2C and B2B models, we boast a robust IT system and a dedicated team of over 300 trained counselors who engage with prospective leads. Additionally, we have a network of over 500 business partners spread across 350+ districts in India. Each year, we generate over 30,000 enrollments, primarily in online and distance learning programs, for our partner universities.
One of our greatest advantages is that everything we need to build a robust sales ecosystem is designed and developed in-house.
Our full-scale IT team has automated the entire pre-sales journey using our CRM (Rally). This system standardizes the workflows of our sales team, ensuring every lead receives timely and appropriate attention. By understanding prospective students and their social behavior through a scientific and data-driven approach, Rally maximizes the likelihood of converting leads into enrollments.
In the digital era, no business, regardless of size, can afford to ignore the vast online market. The number of potential customers available online far exceeds what can be attracted through traditional advertising methods. Our team includes experienced and highly talented digital marketing specialists whose primary task is to conduct thorough product research to identify the specific target audience, which is crucial for generating leads. Based on research inputs, our digital team designs, schedules, and tracks campaigns to ensure a steady flow of potential leads. In addition to reaching the target audience online, the team also engages in the following activities:
CRM marketing
- Lead distribution
- Lead Nurturing
- Lead Scoring, determining probability using statistics and analytic tools
- Re-Enquire and de-duplication
- Predictive analysis
Digital marketing
- Email marketing
- Online educational directories
- Paid search
- Pay-per-click advertising
- Search engine optimisation
- Social media (paid & organic)
- Content marketing
We have a fully automated, state-of-the-art call center staffed with over 500 well-trained and highly motivated counselors. Our counselors engage prospective leads in a friendly, informative, and supportive manner, helping them find suitable courses and the best universities. They ensure leads become familiar with the university and its programs, guiding them through the entire admission process.